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AI prompts can boost writers’ creativity but result in similar stories, study finds

An article in The Guardian features a study suggesting that ideas generated by ChatGPT can help writers who lack inherent flair but may mean there are fewer unique ideas.

“We do not find that the most inherently creative people’s stories are being “supercharged” from AI ideas – this group of people is highly creative with and without the use of AI,” said Dr Anil Doshi, a co-author of the study from University College London.

The team also found participants with access to AI-generated ideas produced stories with greater similarity, something Doshi suggested is down to AI generating relatively predictable story ideas.

Prof Oliver Hauser, a co-author of the research from the University of Exeter, said such studies are important. “Evaluating the use of AI will be essential in making sure that we reap the benefits of this potentially transformative technology without falling prey to potential shortcomings,” he said.