This pilot considers how to use the CYANOTYPES competences to train people on designing and building impact in the field of Media. HKU Media School is working on this with an independent organisation Impact Lab. Artistic interventions like non-fiction stories can be powerful tools for social change—but only if they reach the right people and if those people are equipped with the right tools to create change (impact production). This doesn’t happen automatically; it requires the expertise of an impact production team. A team that ensures the intended audience is reached, that frames the story appropriately, builds engagement, forms communities, and motivates them to act.
Since impact production is a new profession, it’s helpful if not everyone has to reinvent the wheel on their own. That’s why Impact Lab has started training professionals in the creative and cultural fields the practice and creating a community of storytellers, fellow impact makers, NGOs, funders, and more. Impact production is a relatively new field or skill that is very close to different CYANOTYPES competencies within the framework. HKU Media and its 6 educational programs is keen on incorporating impact production and future skills in its curricula. The pilot ‘building impact’ is aimed at combining the strengths of Impact Lab and the HKU Media programs in designing new training content and curricula through the CYANOTYPES Framework and concepts.
Pilot Lead: HKU University of the Arts Utrecht (Netherlands)
HKU serves as the coordinator of the CYANOTYPES project, orchestrating a consortium of twenty European partners dedicated to enhancing skills development within the Cultural and Creative Industries (CCI). Their leadership focuses on creating educational modules that address the rapidly evolving needs of creative professionals, ensuring that artists and designers are equipped with relevant competencies for the future. By spearheading this initiative, HKU plays a pivotal role in shaping a blueprint for learning methods that support the adaptability and growth of creative sectors across Europe. Their efforts aim to foster a resilient and innovative CCI landscape, responsive to societal changes and technological advancements.
Website: https://www.hku.nl
Contact: Lotte Timmermans, lotte.timmermans@hku.nl
“Creativity is not just a skill; it is a form of agency. The world is changing quickly, and we need frameworks that anticipate change.”
— David Crombie, CYANOTYPES Project Coordinator
Take the challenge: Run a CYANOTYPES Pilot
The CYANOTYPES team invites networks and institutions to take the next step. Lead the transformation by testing and adapting the CYANOTYPES Framework in your own context through tailored Open Pilots.
Start by exploring the CYANOTYPES Toolkit, a practical resource offering frameworks, cards, and templates to guide your organisation through its own journey of unlearning and relearning.
If you are interested in piloting the CYANOTYPES Framework, register here. CYANOTYPES partners will get in touch with you.
Discover examples from partner pilots and scenarios that may help you design your own pilot:
Read updated practical information of the CYANOTYPES Framework:
